Case Study · Q2 2025 -> Q4 2025 (6 months)
From 1.1% to 3% conversion — and paid social profitable again
3.0%
Conversion rate
1.1% → 3.0%
$54
Average order value
$38 → $54
2.1s
Mobile load time
6.4s → 2.1s
62%
Cart abandonment
81% → 62%
Industry
E-commerce
Stage
SMB ($1.2M revenue)
Geography
US + Canada
Service
E-commerce & Website Optimization
The Challenge
Traffic was fine. The store was the problem.
A growing DTC skincare brand was getting plenty of traffic but converting almost none of it. A cluttered storefront, slow mobile load, and a leaky checkout meant most visitors abandoned before buying — and the paid social spend driving the traffic wasn't paying back.
Conversion rate1.1%
Cart abandonment81%
Average order value$38
Mobile load time6.4 seconds
“Stock Shopify theme with too many apps slowing the store down, plus paid social that drove traffic but few sales.”
Before vs. After
From a cluttered, slow storefront to a fast, conversion-focused Shopify store.
What We Did
Fix the store. Plug the leaks. Lift the order value.
Channels
- Conversion-focused store redesign
- Klaviyo email + SMS flows
- Product page optimization
Tools
- Shopify
- Klaviyo (email + SMS)
- GA4 + Shopify analytics
- Hotjar (behavior analytics)
Key Tactics
- 01Rebuilt product and checkout pages for speed and clarity — stripped out unnecessary apps and reduced render-blocking scripts
- 02Added trust signals (reviews, ingredient transparency, guarantees) directly on product pages, above the fold
- 03Built automated abandoned-cart and post-purchase email + SMS flows in Klaviyo to recover lost sales and drive repeat orders
- 04Introduced bundles and a subscribe-and-save option to lift average order value and build recurring revenue
The Results
Every metric moved. Verified in Shopify + Klaviyo.
Conversion rate
1.1%
→
3.0%
+173%
Cart abandonment
81%
→
62%
-23%
Average order value
$38
→
$54
+42%
Mobile load time
6.4s
→
2.1s
-67%
Beyond the Numbers
- Klaviyo flows became a top-3 revenue channel within 90 days
- Subscribe-and-save built a predictable recurring revenue base
- Improved ROAS made paid social profitable again
“
Our traffic was fine the whole time — we just weren't converting it. They fixed the store and the revenue followed.
— Founder, DTC Skincare Brand (anonymized)
Running a DTC store? Stop leaving revenue on the table.
Book a free 30-minute strategy call. We'll audit your store, your checkout, and your email flows — and tell you honestly where the revenue is leaking. No pitch unless the math says fix it.