Case Study · Q4 2025 -> Q1 2026 (5 months)
From 2 social leads a month to 17 inbound a month — without buying portal leads
17
Inbound leads / month
2 → 17
2,140
Instagram followers
480 → 2,140
4.6%
Avg. post engagement
0.9% → 4.6%
16
Posts / month
2 → 16
Industry
Real Estate
Stage
SMB (boutique brokerage)
Geography
US
Service
Social Media Marketing
The Challenge
Quality listings. Invisible feed. Almost zero inbound.
A boutique real estate team had quality listings but an inconsistent, off-brand social presence. Posts went up sporadically, the feed looked random, and the channel produced almost no inbound buyer or seller inquiries — their pipeline depended on referrals and paid portals.
Inbound social leads2 / month
Instagram followers480
Avg. post engagement0.9%
Posting cadence2 posts / month
“Occasional self-managed posts with no content plan, no consistent branding, and no paid amplification.”
Before vs. After
From an off-brand, sporadic feed to a recognizable real estate brand on Instagram.
What We Did
Brand the feed. Lean into Reels. Put paid behind the listings that earn it.
Channels
- Instagram + Facebook content management
- Short-form video (Reels)
- Meta paid promotion on flagship listings
Tools
- Meta Business Suite
- Branded Canva templates
- Meta Ads Manager
- Monthly content calendar
Key Tactics
- 01Built a branded content system — listing reels, neighborhood spotlights, agent intros — so every post looked unmistakably theirs
- 02Shifted heavily to short-form video to ride platform reach and showcase properties walk-through style
- 03Ran targeted Meta ads on flagship listings to hyper-local buyer audiences (geo + intent + income filters)
- 04Locked in a reliable posting cadence with a monthly content calendar tied to active inventory and seasonal market signals
The Results
Every metric moved. Verified in Meta Business Suite + Ads Manager.
Inbound social leads / month
2
→
17
+750%
Instagram followers
480
→
2,140
+346%
Avg. post engagement
0.9%
→
4.6%
+411%
Posting cadence
2 / mo
→
16 / mo
+700%
Beyond the Numbers
- A consistent, on-brand social presence the team is proud to share with clients
- Several listings generated direct buyer inquiries from Reels alone
- Reduced reliance on paid portals (Zillow, Realtor.com) for lead generation
“
Professional, responsive, and they actually understand what a business needs — not just what looks good.
— Principal, Boutique Real Estate Team (anonymized)
Running a real estate team? Make social a lead channel.
Book a free 30-minute strategy call. We'll audit your current feed, look at your inventory and market, and tell you honestly whether a managed social channel will pay for itself.