Case Study · Q3 2025 -> Q4 2025 (4 months)
From DoorDash dependence to 240 direct orders a month
240
Direct orders / month
0 → 240
0%
Delivery commission
30% → 0%
610
Customer emails captured
0 → 610
100/100
Google Business Profile
40 → 100
Industry
Food & Restaurant
Stage
SMB (single location)
Geography
US
Service
Website Design & Development
The Challenge
Every order belonged to DoorDash. Not them.
A popular local wings restaurant relied entirely on phone orders and third-party delivery apps that ate into margins with 30% commissions. They had no owned website, no direct online ordering, and no way to capture repeat customers — every order belonged to DoorDash, not them.
Direct online orders0 / month
Third-party commission cost30% of order value
Customer emails captured0 contacts
Google Business Profile completeness40 / 100
“Relied entirely on DoorDash and Uber Eats plus phone orders — high commissions, zero customer data ownership, and no leverage with regulars.”
Before vs. After
From no online presence to a direct-ordering channel they own.
Before
After
What We Did
Own the ordering channel. Win local search. Capture the customer list.
Channels
- Custom website with integrated online ordering
- Google Business Profile optimization
- Local SEO
Tools
- WordPress + WooCommerce
- Online ordering / payment integration
- Google Business Profile
- Google Analytics 4
Key Tactics
- 01Built a branded website with direct online ordering so the restaurant keeps the full margin instead of paying delivery-app commissions
- 02Integrated menu, cart, and payment so customers can order in a few taps from mobile
- 03Optimized the Google Business Profile (hours, photos, menu, categories) to win local map-pack visibility
- 04Added email capture at checkout to build a repeat-customer list the owner controls
The Results
Every metric moved. Verified in WooCommerce + GBP insights.
Direct online orders
0 / month
→
240 / month
+240
Delivery commission (direct orders)
30%
→
0%
-100%
Customer emails captured
0
→
610
+610
Google Business Profile completeness
40 / 100
→
100 / 100
+150%
Beyond the Numbers
- Recaptured margin previously lost to 30% delivery-app commissions
- Built an owned customer list for promotions and repeat orders
- Increased walk-ins from improved local map-pack visibility
“
Kreative Splash handled everything — from the website to the ordering integration. I didn't have to lift a finger.
— Owner, Independent Restaurant (anonymized)
Running a restaurant? Own your orders.
Book a free 30-minute strategy call. We'll tell you whether a custom ordering site makes sense for your volume — honestly. If you should stay on DoorDash, we'll say so.