Case Study · Q3 2025 -> Q1 2026 (5 months)
From an outdated site that embarrassed them to 28 contact forms a month
28
Contact forms / month
5 → 28
3.4%
Mobile conversion rate
0.6% → 3.4%
92
Lighthouse performance
39 → 92
34
Pages indexed
8 → 34
Industry
Professional Services — Legal
Stage
SMB (6 attorneys, single office)
Geography
US
Service
Website Design & Development
The Challenge
Untrustworthy on desktop. Broken on mobile. Invisible in search.
A boutique personal-injury law firm had a reputation that didn't match its website. The old template site looked dated, didn't work on mobile (where most traffic came from), and ranked poorly for the local case-type searches that drive actual cases. Visitors left without ever calling the firm.
Contact-form submissions5 / month
Mobile conversion rate0.6%
Lighthouse performance39 / 100
Pages indexed8
“An old template site last updated years ago, plus a small Google Ads budget pointing at weak landing pages.”
Before vs. After
From a dated template that mismatched the firm to a modern, mobile-first site that closes inquiries.
What We Did
Rebuild mobile-first. Build the practice-area pages. Earn the trust signals.
Channels
- Mobile-first website rebuild
- Practice-area landing pages
- On-page + local SEO
Tools
- WordPress + Elementor
- RankMath
- Google Analytics 4
- Attorney / LegalService schema
Key Tactics
- 01Rebuilt the site mobile-first with click-to-call on every page, sticky CTAs, and an above-the-fold contact path on each practice-area page
- 02Created dedicated, optimized practice-area pages targeting how people actually search locally (e.g., car accident, slip-and-fall, wrongful death) instead of a single thin services page
- 03Added trust elements — case results, attorney bios, verified Google reviews, bar associations — in the places that drive contact decisions
- 04Implemented Attorney + LegalService schema and on-page SEO so the practice-area pages compete locally and qualify for richer search results
The Results
Every metric moved. Verified in GA4 + Lighthouse + Search Console.
Contact-form submissions
5 / mo
→
28 / mo
+460%
Mobile conversion rate
0.6%
→
3.4%
+467%
Lighthouse performance
39
→
92
+136%
Pages indexed
8
→
34
+325%
Beyond the Numbers
- A modern, trustworthy presence that matches the firm's actual reputation
- Practice-area pages now rank locally and feed qualified inquiries every week
- Higher landing-page quality lowered cost per lead on the existing Google Ads spend
“
Our old site embarrassed us. The new one finally looks like the firm we actually are — and the calls show it.
— Partner, Boutique Law Firm (anonymized)
Running a law firm? Make the site actually convert.
Book a free 30-minute strategy call. We'll audit your current site on mobile, look at how your practice areas rank locally, and tell you honestly where the conversion is leaking.