From renting leads at $85 each to 64 organic booked jobs a month
Renting leads from a middleman. Rising costs. No owned pipeline.
A residential HVAC company leaned heavily on paid lead-gen aggregators that delivered shared, low-quality leads at rising prices — $85 per shared lead and climbing. They had almost no organic visibility for service-area searches and no owned pipeline for emergency or seasonal demand. Every job started by paying a middleman.
Before vs. After
From one thin generic page to a city-by-city service-area structure that ranks across the whole metro.
Build the city pages. Win the service-area searches. Capture the emergencies.
- Local SEO
- City + service-area page build-out
- Google Business Profile optimization
- Review generation
- Google Business Profile
- Google Search Console
- Local rank tracker
- HVACBusiness / LocalBusiness schema
- 01Built individual service + city pages targeting 'AC repair + [city]' and 'furnace install + [city]' — 26 pages covering every service-area combo customers actually search
- 02Optimized the Google Business Profile end-to-end and aligned NAP across directories so Google trusts the listing for the full service area
- 03Added dedicated emergency-service and seasonal pages (summer cooling, winter heating) to capture urgent, high-intent demand spikes
- 04Launched a post-job review-request workflow to build local trust signals and lift map-pack visibility across every city served
Every metric moved. Verified in GBP Insights + Search Console + job-tracking.
- Owned organic pipeline reduced dependence on expensive shared-lead aggregators
- Higher-intent organic leads converted to booked jobs better than aggregator leads ever did
- Seasonal pages captured spikes in heating/cooling demand — the most profitable months
We stopped renting leads from a middleman. Now the jobs come straight to us from Google — and they're better customers.
Running a home-services business? Stop renting leads.
Book a free 30-minute strategy call. We'll look at your service area, your current GBP, and the city-level searches your competitors are winning — and tell you honestly whether owning the organic pipeline beats your current cost per lead.