Case Study · Q3 2025 -> Q4 2025 (3 months)
From inconsistent and dated to a premium specialty coffee brand
9/10
Brand consistency score
3/10 → 9/10
$33
Average order value
$24 → $33
14
Wholesale accounts
6 → 14
29%
Repeat purchase rate
18% → 29%
Industry
Food & Beverage
Stage
SMB ($600K revenue, 7 employees)
Geography
US
Service
Brand Identity & Design
The Challenge
Great product. Inconsistent identity. Premium pricing left on the table.
A specialty coffee roaster had excellent product but an inconsistent, dated brand. Packaging, website, and social all looked like they came from different companies — hurting shelf appeal, making it hard to charge premium prices, and leaving the brand lost in a crowded specialty market.
Brand consistency (audit)3 / 10
Average order value$24
Retail wholesale accounts6
Repeat purchase rate18%
“A logo and packaging done piecemeal by different freelancers over the years, with no brand guidelines holding it together.”
Before vs. After
From a piecemeal identity that hurt shelf appeal to a cohesive premium brand system.
What We Did
Unify the identity. Build the packaging system. Document the rules.
Channels
- Brand identity & logo redesign
- Packaging design system
- Brand guidelines + collateral
Tools
- Figma / Adobe Illustrator
- Brand guideline system
- Packaging dielines
- Social + web template kit
Key Tactics
- 01Created a cohesive visual identity (logo, palette, typography, voice) that conveys premium specialty positioning — not generic third-wave coffee
- 02Designed a scalable packaging system that works across every product line, SKU variant, and size for unmistakable shelf presence
- 03Documented full brand guidelines so the in-house team, freelancers, and wholesale partners apply the identity consistently everywhere
- 04Delivered web + social + collateral templates so every touchpoint finally looks like one brand — not five
The Results
Every metric moved. Verified in Shopify + wholesale pipeline.
Brand consistency (audit)
3 / 10
→
9 / 10
+200%
Average order value
$24
→
$33
+38%
Retail wholesale accounts
6
→
14
+133%
Repeat purchase rate
18%
→
29%
+61%
Beyond the Numbers
- A premium, consistent identity that supported higher price points and a premium positioning
- Stronger shelf appeal helped win new wholesale and retail placements
- Unified look across packaging, web, and social compounded brand recognition over time
“
For the first time everything matches — the bags, the site, the socials. We finally look like the premium brand we are.
— Founder, Specialty Coffee Roaster (anonymized)
Got a great product? Make the brand match.
Book a free 30-minute strategy call. We'll audit your current identity across packaging, web, and social — and tell you honestly whether a rebrand will pay back, or whether tightening up what you have is enough.