Case Study · Q1 2025 -> Q4 2025 (9 months)
From a decade-old site to 29 qualified RFQs a month
29
Quote requests / month
4 → 29
4,100
Organic visits / month
520 → 4,100
90
Lighthouse performance
41 → 90
180
Indexed product pages
12 → 180
Industry
Manufacturing / B2B
Stage
Established SMB ($12M revenue, 60 employees)
Geography
US + export
Service
Website Design & Development
The Challenge
Hard to navigate. Specs buried in PDFs. Engineers couldn't find anything.
An industrial components manufacturer was carrying a decade-old website that hid its product catalog and capabilities behind clunky menus and downloadable PDFs. Buying engineers couldn't find specs, the request-a-quote path was buried, and the site generated almost no qualified inquiries — despite a strong reputation in the industry.
Quote requests (RFQs)4 / month
Organic monthly traffic520 visits
Lighthouse performance41 / 100
Indexed product/spec pages12
“A decade-old static site with PDFs buried in menus and no clear request-a-quote path on product pages.”
Before vs. After
From a decade-old static site with hidden PDFs to a fast, searchable catalog with RFQs on every product page.
What We Did
Build the catalog. Surface the specs. Make the RFQ one click away.
Channels
- Website redesign & development
- Searchable product catalog + spec pages
- Technical + on-page SEO
Tools
- WordPress + custom catalog
- RankMath
- Google Search Console
- Product / Organization schema
Key Tactics
- 01Rebuilt the site with a searchable product catalog and a clear spec page for each component line — tolerances, materials, certifications, datasheets, all in one place
- 02Added prominent request-a-quote (RFQ) forms on every product page so engineers can move from spec to inquiry without hunting for a contact form
- 03Created capability and industry-application pages targeting how buyers actually search (by use case, by industry, not just by SKU)
- 04Implemented technical SEO and Product schema so product pages get indexed and surface for long-tail technical queries
The Results
Every metric moved. Verified in GA4 + Search Console + RFQ pipeline data.
Quote requests (RFQs)
4 / mo
→
29 / mo
+625%
Organic monthly traffic
520
→
4,100
+688%
Lighthouse performance
41
→
90
+120%
Indexed product/spec pages
12
→
180
+168
Beyond the Numbers
- Sales team now receives qualified RFQs with product context already attached — shorter cycles
- Indexed spec pages capture long-tail technical search demand competitors were ignoring
- A modern, fast site lifted credibility with larger B2B buyers in vendor-vetting reviews
“
Engineers can finally find our specs and request a quote in a few clicks. The qualified inquiries followed immediately.
— VP of Sales, Industrial Manufacturer (anonymized)
B2B manufacturer? Make engineers find your specs in two clicks.
Book a free 30-minute strategy call. We'll audit your current site, your product catalog structure, and your RFQ path — and tell you honestly where the qualified-inquiry leaks are.