From OTA dependence to 41% direct bookings — without raising rates
Every booking belonged to Booking.com. Not them.
An independent boutique hotel relied on Booking.com and Expedia for nearly all reservations, paying steep commissions on every guest. Their own website was a dated brochure with no direct booking engine, painful on mobile, and guests rarely booked direct — even when they'd already chosen the property. Every reservation belonged to the OTAs, not the hotel.
Before vs. After
From a dated brochure with no booking path to a fast, visual site with a real-time booking engine.
Sell the experience. Plug in the booking engine. Earn back the commission.
- Website redesign & development
- Direct booking engine integration
- On-page + local SEO
- WordPress + Elementor
- Real-time booking engine integration
- Google Analytics 4
- Hotel / LodgingBusiness schema
- 01Built a fast, visual, mobile-first website that sells the property experience — rooms, location, vibe — instead of just listing facts
- 02Integrated a real-time booking engine with best-rate guarantee messaging to pull guests off OTAs at the moment of decision
- 03Added LodgingBusiness schema + on-page SEO to win branded and 'hotels in [area]' searches with rich results
- 04Optimized mobile performance and image weight — cutting load from 5.9s to 2.0s, where most travel research actually happens
Every metric moved. Verified in booking-engine + GA4 + property management data.
- Shifting bookings direct recaptured meaningful margin lost to OTA commissions every month
- Direct guests delivered owned data for repeat-stay and concierge marketing — impossible with OTA guests
- A faster, on-brand site improved perceived quality of the property and lifted average rate
Every OTA booking cost us a fortune in commission. The new site finally gets guests to book with us directly.
Running an independent hotel? Stop feeding the OTAs.
Book a free 30-minute strategy call. We'll audit your current website, your OTA mix, and your direct-booking funnel — and tell you honestly how much commission a direct-booking rebuild could recapture.