Case Study · Q2 2025 -> Q1 2026 (ongoing)
From invisible in local search to 41 new-patient calls a month
41
New-patient calls / month
6 → 41
28
Map-pack top-3 rankings
0 → 28
112
Google reviews
34 → 112
60
Local keywords tracked
0 → 60
Industry
Healthcare — Dental
Stage
SMB (2 locations, ~25 staff)
Geography
US
Service
Local SEO & On-Page
The Challenge
Invisible in the map pack. Burning cash on paid directories.
A multi-provider dental clinic was effectively invisible in local search. Competitors owned the map pack for high-value treatments like implants and Invisalign, while the clinic relied on word of mouth and expensive directory listings (Yelp, Healthgrades) to fill the schedule. Every empty chair was lost revenue.
Map-pack rankings (top 3)0 keywords
Organic new-patient calls6 / month
Google reviews34
Local-pack keywords tracked0
“Paid directory listings (Yelp, Healthgrades) and occasional boosted posts — costly with little measurable return.”
Before vs. After
From a thin GBP and generic website to a local-search engine that fills the schedule.
Before
After
What We Did
Win the map pack. Rank the treatment pages. Earn the reviews.
Channels
- Local SEO
- Google Business Profile optimization
- Service-page on-page SEO
- Review generation
Tools
- Google Business Profile
- Google Search Console
- Local rank tracker
- LocalBusiness / Dentist schema
Key Tactics
- 01Built dedicated, optimized service pages for high-value treatments (implants, Invisalign, cosmetic dentistry) targeting how patients actually search
- 02Optimized both Google Business Profiles end-to-end — categories, services, treatment photos, hours, Q&A, consistent NAP across the web
- 03Added LocalBusiness + Dentist schema with services, reviews, and geo data for richer local results and AI Overviews eligibility
- 04Set up a post-visit review-request workflow so the clinic steadily compounded Google reviews and ratings (no shortcuts, no review gating)
The Results
Every metric moved. Verified in GBP Insights + Search Console.
Map-pack rankings (top 3)
0
→
28
+28
Organic new-patient calls
6 / mo
→
41 / mo
+583%
Google reviews
34
→
112
+229%
Local keywords tracked
0
→
60
+60
Beyond the Numbers
- Now ranks in the top 3 of the map pack for several high-value treatment keywords
- Cut spend on paid directories as organic calls climbed
- Higher review volume and rating lifted click-through from search results
“
New patients started telling us they found us on Google. We hadn't heard that in years.
— Practice Manager, Multi-provider Dental Clinic (anonymized)
Running a local practice? Own the map pack.
Book a free 30-minute strategy call. We'll audit your Google Business Profile, your local rankings, and your review flow — and tell you honestly where the easiest new-patient wins are.