Case Study · Q4 2025 -> Q1 2026 (3 months)
From DIY template to a 6x demo-request lift in 90 days
6x
Demo requests / month
3 → 19
-45%
Bounce rate
74% → 41%
+345%
Session duration
31s → 2m 18s
94/100
Lighthouse score
48 → 94
Industry
Technology / AI
Stage
Seed (pre-revenue)
Geography
US
Service
Website Design & Development
The Challenge
The product was strong. The website didn't show it.
An early-stage AI product had a strong concept but no professional web presence to communicate it. The existing DIY-template site loaded slowly and never clearly explained the product, so visitors bounced before understanding the value.
Homepage bounce rate74%
Avg. session duration31 seconds
Demo / sign-up requests3 per month
Lighthouse performance score48 / 100
“A DIY website-builder template that loaded slowly and never clearly explained the AI product.”
Before vs. After
Same product. Different story.
Before
After
What We Did
Rebuild around one clear value proposition. Ship the SEO foundation.
Channels
- Custom website design & development
- Brand messaging / positioning
- On-page SEO foundation
Tools
- WordPress + Elementor
- Figma (design)
- RankMath (on-page SEO)
- Google Analytics 4
Key Tactics
- 01Rebuilt the site around a single clear value proposition so a first-time visitor understands the AI product in under 10 seconds
- 02Designed a conversion-focused homepage with a prominent demo / sign-up CTA above the fold
- 03Optimized page speed and Core Web Vitals to cut load time and reduce bounce
- 04Implemented on-page SEO (titles, meta, schema) to lay a foundation for organic discovery
The Results
Every metric moved. Verified in GA4 and Lighthouse.
Homepage bounce rate
74%
→
41%
-45%
Avg. session duration
31s
→
2m 18s
+345%
Demo / sign-up requests
3 / month
→
19 / month
+533%
Lighthouse performance
48 / 100
→
94 / 100
+96%
Beyond the Numbers
- A credible, professional web presence the founder could confidently share with investors and customers
- Clean on-page SEO foundation laid for organic search growth
“
You really gave me what I was looking for. Thank you very much. The work exceeded what I imagined.
— Founder, Early-stage AI SaaS (anonymized)
Need a website that actually converts?
Book a free 30-minute strategy call. We'll tell you whether a rebuild is the right next move — honestly. If you don't need one, we'll say so.